Date: April 13, 2019 at 7 p.m.
Location: Stephens Auditorium
Theme: From Coast to Coast
Guest designer: Vans
The Fashion Show is a student-run event in its 37th year. It is one of the largest student-run fashion shows in the nation with near sell-out attendance of 2,500 annually. The show features more than 150 student-designed garments on the runway and in the mounted exhibitions.
What’s New for 2019?
This year’s theme is “From Coast to Coast.” This theme aims to encompass the “melting pot” of American culture, and showcase the impact and reach The Fashion Show has had over the last 37 years. “From Coast to Coast” is a melding of American culture and students’ creativity. The 2019 Fashion Show will be bold and vibrant, with a youthful feel that accentuates the styles of Vans and our students.
The Fashion Show is excited to work with the 2019 guest designer, Vans. Based out of Costa Mesa, California, Vans started as a small skateboarding shoe company and now caters to customers from all walks of life with their “Off The Wall” style.
Nearly 150 students are involved in the planning process of The Fashion Show 2019. The show also features over 75 student designers and 50 student models.
The Fashion Show has introduced a new Philanthropy Committee who takes charge of The Fashion Show’s philanthropic events. The committee partners with organizations such as Dress for Success Des Moines, Days for Girls, and ISU student organization BIEDA (Body Image and Eating Disorder Awareness).
Events
Vans: Empowering Youth Culture – Vans Team
Thursday, April 11
Sun Room, Memorial Union
7 p.m.
Since 1966, the Vans® brand has created action-focused footwear, apparel and accessories for skateboarders, surfers, BMX riders and snowboarders across the world with a goal of promoting creative expression and inspiring youth culture. Members of their Vans team will speak about the company’s culture, history, and the success of the iconic California brand. They will discuss how the company structure and business strategies have evolved to maintain its “Off the Wall” mission. Presenters include company recruiter Katie Essex, apparel merchandiser Lynda Castillo, apparel designer James McCahon, and footwear designers Jerod Harmon and Derek Huenecke. Both Jerod and Derek are 2014 graduates of Iowa State’s industrial design program.
Design scholarships
Every year, student designers participating in The Fashion Show have the opportunity to win scholarship awards recognizing their hard work.
Leading the way in these scholarships is the Lora and Russ Talbot ISU Fashion Show Best in Show scholarship. Endowed by the the Talbots, 2017 honorary alumni of Iowa State, this annual award is given to the student selected by the judges for showing the highest degree of skill, creativity, and execution in their design entry to The Fashion Show. Beginning in 2019, the winner of this prestigious award will receive a $2,000 scholarship.
In addition to the Lora and Russ Talbot ISU Fashion Show Best in Show Scholarship, The Fashion Show 2018 awarded students with scholarships in 16 categories with up to a first ($500), second ($300), and third place ($200) award. Categories included Accessories, Activewear/Athleisure, Children’s Wear, Costuming, Daydresses, Fashion Illustration, Formal Wear, Graduate, Inspired by the Textiles and Clothing Museum, Portfolio, Sleepwear/Loungewear, Sportswear, Suiting/Business Attire, Senior Line, Wearable Art, and Wearable Technology. To make a donation that will assist with providing these scholarships, contact the producers at fs.producers@iastate.edu.
Merchandising scholarship
Since 2015, apparel merchandising students have had a chance to compete for the endowed Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship. Komar sponsored the case study project for this year’s Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship. Komar’s case study was created for Iowa State University students to research a sustainable sleepwear line. Beginning in 2019, the winner of this award will also receive a $2,000 scholarship.
